Radio And Television Programme Production Research In A Digital Environment

Digitalization of radio and television production not only make the traditional radio and television programme production to more accord with nonlinear homework way, at the same time also gave birth to the higher efficiency operating and management mode.Face the Web3.0wave and its integration ability for cross media, also the power of its platform, the traditional radio and television cannot sit back. Both opportunities and challenges are in the front.This study researched the HD News Produce System of Hunan TV and "mango@news channel" as the cases to carry on the analysis. The former case uses digital platform to integrate content production and production team; the latter one impacted the TV content from the receiving terminal and will completely change traditional radio and television media organization and management of the business.Future radio and TV industry must be digitalized, traditional radio and television practitioners must respond to the digital trend, so as to make work more efficiently, and lower the cost, more content reusable.