The Research And Countermeasures On The Crisis In The Field Of The Online Group Polarization

The online group polarization incident is a special event on the internet which is widely transmitted by the internet. At present, such incidents trend to increase and the frequency performances active. They not only focus on the government’s corruption, but also gradually penetrate into every aspect of social life. Although online group polarization incidents occur just on the virtual network, which seem very far from the real life, they will swiftly form a public opinion crisis on the network if handled improperly, even transforming into mass incidents in reality.This article focuses on the new features of "the online group polarization incident" and the law of the dissemination of information. Meanwhile, it explores the netizen’s psychological and social causes hided in the incident. By the understanding of these aspects, this article establishes the corresponding Bad Block Handling. By the study, it says that network information can be transmitted easily, no constrained, interactively and anonymously, all of which lead to network clustering behavior occurred extremely easy.Under the influence of "Butterfly Effect" and the "spiral of silence" theory, with conformity and curiosity the netizen enters into an unconscious state, losing direction and reasonable thinking. At last they melt into extreme network groups. Heterogeneity being assimilated, network group members therefore have the same hobbies. They communicate with each other without pressure, and when they achieve the same opinion in one point, the online group polarization incident forms gradually.The consensus after the online group polarization incident could jeopardize public trust. The application of communication tools, such as forum, blog, makes internet information influence the whole cyberspace in short time, accelerates the pace of crisis eruption, and eventually, threats the public trust. Therefore the governments should release information in time, positively lead the correct consensus, pay more attention to trace the development of the incident, and transmit the truth of the incident by the advantage of the mainstream websites, so that the threat can be controlled in a proper level. The reasonable crisis handling can maintain good public relations, and the good reputation of governments, enterprises and other organizations.Taking "the Group polarization "as the fundamental theory throughout the full text, the article, adopting some methods such as case analysis method and graphic method, analyzes the process of the online group polarization incident by the clue which is about the GuoMeimei. From the angle of complicated internet, using the characters of small world or no scale’s internet, the article reveals that the internet links the internet groups by the connection of relevant panel point and these panel points are also the dentist clustering points. So the article chooses the Tianya forum as the cradle of online group polarization incident, takes the netizen who issue a invitation as a panel point, and takes anther netizen who reply to the invitation as another panel point. By the invitation and replies, the netizen are connected with each other, forming a network group. The process of polarization is displayed by the NodeXLThe online group polarization event is a new problem in the development of the society. The research and response handling mechanism of the government are both in first step, of course, not maturity in some degree. This article, from the theory of sociology and communication studies, analyzes the development of the online group polarization events, proposes the strategies to prevent and handle the online group polarization events. When needed, governments should reveal the truth of the incident in time; meanwhile, the governments should improve the government’s public trust and strength the establishment of the ruling ability. The governments should also cultivate the level of the governor and netizen, fulfill the relevant laws about the internet management. When online group polarization incident happens, the mainstream medias should act immediately, invite consensus experts to discus, and establish the spokesman system so that the news can be issued immediately. The government should also cooperate positively with the information institution, so that it can realize the common demand of the common people, predict the active development of the consensus. These measures can facilitate the establishment of the prevention mechanism and improve the ability to handle the crisis.The study indicate that the establishment of handling mechanisms to the online groups’polarized incident, not only requires the active participation of the government, but also needs the support of the internet citizens and the public. As long as we work together, anything can be resolved. With the help of scientific preventive treatment mechanism, our society will be more stable and harmonious.