On The Network Group Polarization Effects And Rational Response

The formation process of Internet Group Polarization is not achieved overnight, it iscontinuous advanced by multiple factors such as social environment, internet environment,internetpopulation and so on.As a kind of complex internet phenomenon, from the perspective of socialdevelopment,Internet Group Polarization is valuable and significative, but it also brings someproblems and obstacles.Because the promoting factors are complicated and the effects aremultiply,we should understand its impacts under the law of the unity of opposites,then take the mostpowerful and practical response measures in the cyberspace which is changing rapidly.From the perspective of communication and social psychology,on the base of “The Spiral OfSilence”theory,the paper explores the formation of Internet Group Polarization,and analyzes howthe social transformation,Internet and internet population promote the formation and developmentof Internet Group Polarization.From the law of the unity of opposites, the paper reflects the effect ofpolarization,at the same time,it makes some suggestions for the problems that relevant departments,network media, ordinary Internet users in response to the Internet Group Polarization.First,related concepts about Internet Group Polarization are elaborated,then characteristics ofInternet Group Polarizationthe are summarized.Second, through analyzing the data of netizens’emotional attitude changing in the case of“Wenling kindergarten child abuse”,the paper explores the development of polarization.And thenbases on the “The Spiral Of Silence”theory, the paper summarizes the law of polarizationprocess.At last,how the social environment, internet environment and internet population promotethe polarization process are investigated.According to the “Ripple Effects”,Social transformationoffers a variety of information sources for the emergence of the Internet Group Polarization.Thestructure of homogeneous groups’“echo chamber”,multi-level information dissemination andtagged reports by the network media make the polarization more serious.The selectivity of wheninternet population contacting and understanding information and the release of id are the mostdirect factors.Third,this paper explores the value and significance of Internet Group Polarization for thesocial development,it extracts the social mood and avoids a more severe social conflict,it alsoidentifies potential social problems in the process of competing for the right to speak,thus it achieves important social value.Internet Group Polarization brings a lot of problems andobstacles.From excessive emotional catharsis to the “mob”dilemma,extreme words and actions haveserious impacts on the order of cyberspace and social reality.In the end,from the law of the unity ofopposites,it considers the possibility that the positive and negative affects of polarization into eachother, it should find a way in which the unity of opposites.Fourth,it points out the problems and deficiencies in coping with Internet Group Polarizationphenomenon,and proposes appropriate comments for these problems.Finally, harmonious societyand cyberspace are considered as the key to eliminate Internet Group Polarization.