The Logistics Cost Improve Scheme Of Nanfengchuang

As a cultural fast moving consumer goods, Nanfengchuang is a bi weekly cycle newsmagazine. Beyond the cycle, the magazines have no value, they will be returned to theproducers, as a accounting for sales, or reuse. Because of its strong cyclical characteristics,how to reduce logistics time and fast distribution is very important. This time, more and morecities have business printing capabilities, and the Internet and magazine digital content ismore simple and rapid offsite, we can use Synchronous printing in more cities in China, in thisway, we can shorten the distance between the printing and the sales terminal.Subject to objective conditions, the circulation of Nanfengchuang is not too large. Forone printing, average price becomes cheaper when printed volume increase. In this case,how to find a balance between printed volume and speed to market, how to reduce logisticscost, how to maintain the logistics service level, have practical significance.Around Nanfengchuang,this paper analysis the present situation of logistics, logisticsstructure, cost control against the magazine and its influencing factors, such as print layout,inventory control, recovery mode, logistics models and other analysis, and suggest feasibleimprovement measures. The other news magazines have a greater similarity in distributionand logistics operation, this article could serve as a national news magazine reference forlogistics improvement research.