City Newspaper Column On Emotiqnal Talk

This article through to the" Changchun Evening News" and" new cultural newspaper"Emotional Pouring columns--this unique news report style of comparative analysis, toexplore the private realm of emotional talk in public areas to achieve public expression of thismedia phenomenon. This paper first on the metropolis newspaper, emotional talk, the privatesector and other relevant concepts, and elaborated the metropolis daily emotional pouringcolumns rise and development process and the status quo of the column. In addition,emotional talk program development is not a metropolitan special media phenomenon, atpresent, network, television, radio and other media emotional column development is morespectacular. As a result of all sorts of media of different nature, for emotional talk columnforms also vary, the dissemination effect nature is also different. Following a radio, television,network emotion report in the column content setting, propagation characteristics and otheraspects were analyzed, then metropolitan emotional talk programs feature. Then the paperfocuses on the analysis of the urban newspaper emotional talk section of the text features,namely the news of realist style, literary narrative. In content analysis, based on the"Changchun Evening News" and" new cultural newspaper" Emotional Pouring columns in thesecond half of2011in the layout of the sample analysis, from the person’s gender, talk talkcontent, type of reporting, readers were investigated. Then from the political, economic,cultural, media, audience and many other aspects of the thriving metropolis causes, namelyprivate areas of existence, the popularity of consumerism, popular culture, media marketdevelopment needs," recipients center theory" appears, audience reading demanddiversification embodiment, is also a modern city people the psychological need.Subsequently, this paper focuses on the analysis of urban newspaper in emotional talkprogram problems and trend. Main problems are too much emphasis on the audience’s centerposition, from the business perspective, to recipients as the center of the dissemination ofideas exists many defects, if the media with audiences, the media will be no marketcompetitiveness, more cannot be social responsibility as their responsibility, release thedissemination of information, the realization of public supervision, guide the public opinion.And the value orientation guiding the prejudices, from the current situation, although modernsociety communication and information technology is highly developed, but modern peopleas a result of the work, the life pressure, so that people lack of face-to-face communication,interpersonal indifference, estrangement to. The emotional world of confused and unclear circumstances, people are most likely to be dependent on others explanation, mass media isplaying a strong role. In addition, also reflects the spread of ethical anomie. Because on theone hand, the column had deeply involved with personal emotion, easily violated the moralbottom line; on the other hand, the column to care for readability, but also bear the correctvalue guidance task, it is a contradictory position easy to denounce. In addition, the columnsin the content selection, always tried to select conflict, the dramatic emotional material. So inprogram production, easy deviation. While the metropolitan commercial operation, fiercecompetition led to its easy to economic interest compromise.Finally, based on the emotional talk section puts forward its development direction, i.e.,entertainment, appropriate regression private areas, pay attention to humanistic care, more ofhumanity quality.