| At any time the progress of society and the development of digital technology,the Internet wave swept the whole world,it is like an overnight spring breeze,blowing to every industry,almost all industries are in the Internet.It has not only changed our way of life,but also reconstructed people's values,leading to the upgrading of consumption and constantly impacting the traditional economic form and business model.In this era of "Internet plus" of mobile Internet,integration and cross-border has become a new trend in the business world.With the rapid development of Internet information technology,a new model of cross-border industrial integration based on the Internet has been gradually formed,and Internet thinking has been applied to various industries.So was born the many "web celebrity products",their keen insight into the new marketing method,the method based on the advantage of the Internet use crossover marketing,gathered the advantage of traditional products do not have: brand integration,sharing channel,creative marketing,with the aid of new media,media successfully attracted wider audience's attention,make the brand has reached the 1 + 1 > 2 effect.This new model of cross-border marketing enhances the vitality of the brand,breaks down the barriers between the brands,enhances the competitiveness of the enterprise,and in today's new environment of personalized promotion,meets the growing diversified needs of consumers.The cross-border marketing of web celebrity products is based on three implementation principles and closely relies on the new changes of current social consumers.It is user-centered and focuses on user experience,so as to bring more cross-border products with more value functions and product functions to consumers.In terms of brand cooperation,it pays attention to the consistency of brand concept and the proximity of target population.Through such non-competitive cooperative relationship,it shares resources and gives full play to synergies to jointly promote. |
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