Vertical Portal Webpage Design Method Research

Vertical portals are the websites specializing in some certain area, in which the arts college entrance examination portal is representative and typical. As a different form from the traditional portal website, the good and bad intermingled vertical portals in the complicated market are always confused and chaotic.In2012, along with the Internet technology innovation changes rapidly, the creative web form appears, and the arts college entrance examination portal’s visual forms gradually become more mature and natural, during which Chinese art college entrance examination, the key words, gets propagation in unprecedented scale. After more than a year of investigation and sampling, I select the research topic of the process from the establish of website’s product line to servicing the target audience, the webpage design promoting website and building a user‐experience‐based comfortable art college entrance portal.This article explain from the vertical portal overview of origin and to the field investigation with the method of integration analysis of the arts college entrance examination portal, and how this typical professional website design is influenced by social factors and cultural factors. What’s more, the specific design with the angle of deconstruction analyses this kind of website’s target audience needs and visual design skills, and I covered the deep51art website design as an example to do some summary and criterion. The last in the series was put forward on the basis of vertical portal for future trend analysis and forecast.