Iptv Change And Development Trend Of The Research Of Chinese Television

IPTV, a product spawned by the combination of television media and internet media, has impressed people in China as an innovative media since its advent and has swept into numerous households overnight, playing an increasingly important role in the innovation of Chinese television media.The innovation IPTV has triggered in terms of television media can be divided into two categories. First, it has altered the TV broadcast, and its hyperlink-like propagation contents, incomplete linear propagation process and interactive propagation pattern have exerted tremendous influence on the innovations of propagation characteristic of television media. Second, it has transformed the current situation of television media. For a long time, SARFT (China’s State Administration of Radio, Film and Television) has been maintaining a leading position in the industry. The emerge of IPTV has brought competetion to ASRFT and ChinaTelecom; the tow giants used to have no conflicts, each minding their own business. In their struggling to secure the right of broadcasting, they are bound to bring vigor to television media which is relatively closed.IPTV, the product of combined media, can serve as the cut-in point when the policy of integration of three networks is being carried out. Besides, its development will increasingly display the characteristics of social television. Meanwhile, IPTV, a core part in the strategy of building digital home, will be diversified and smart in terms of function. However, the development of IPTV has been far from a fairy tale. Though the integration of the people in management has been desired for, SARFT and China Telecom are competing against each other for interests. Worse still, homogeneous competition from interactive TV has exerted many challenges on IPTV. Bright as the future is, there is still a long way to go.