On The Development And Trend Of IPTV In China

With the development of science and technology, IPTV was born in the intermingling of the traditional and the new media and it becomes the new energy of media industry. Whether the policies, techniques, contents and ways of application are mature plays a significant role in the Chinese IPTV's development toward commercial and civil use. IPTV has very short developmental history in China. People do not understand its rules very clearly. The rapid development in the market does not match the relative delay in theoretical research.This article analyzes IPTV's background of creation, patterns of broadcasting and its advantages with enormous data from different angles. It thoroughly studies the problems coming from the development of IPTV. With detailed analysis of its structure of industrial chain and competitive situation, this article discovers where the problem is and then introduces the advice and suggestion respectively for its further development.Under the qualitative and quantitative analysis of the development of Chinese IPTV industry, this article also predicts its direction and developmental trend.