The Research And Realization Of A User Influence Measurement Method On Micro-blog

The vigorous development of micro-blog network has made the user group increasing,fast and convenient information issuance and message passing make it become animportant public opinion and information sharing platform, many influential users areplaying an important role in the micro-blog network. Aiming at the problem that theevaluation method and measurement indicator of the micro-blog network bloggers’ impactare single and the issues of the traditional method are not accurate in the micro-blognetwork, this paper tries to make the evaluation of the micro-blog users’ influence moreaccurate in consideration of blogger’ information and combined with the characteristic ofthe micro-blog content spreading.First of all, we construct the micro-blog user and their mutual relation by usingabstract graph and construct a weight directed network. Through the study of the mutualrelationship between the bloggers and other users in micro-blog nerwork graph, we givethe concept of blogger relationship quality from the number of attention and the number offans, and put up a method which can evaluate the influence of bloggers relation.Secondly, we take the characteristics about the contents of the message transmissioninto consideration on micro-blog network platform, and put up a method which takes thenumber of retransmission, comment, point praised as a measure index for evaluating theinfluence of micro-blog contents. According to the unique topological structure on themicro-blog network, we propose a WU-PR algorithm, which can have unequal distributionabout the valuation of blogger’ influence in order to evaluate the influence of micro-bloguser.Thirdly, we design a micro-blog user influence ranking system, which can present therelationship between bloggers by graph if we input the personal information of bloggeruser and the relation of attention in the interface. The system will invke various evaluatingblogger influence algorithm in the background, this system can have an important degreeranking for users in the network when it calculate the influence value of blogger.Finally, by having a contrast experiment and effect analysis with the several existingmethod which can evaluate blogger influence, it prove that the WU-PR algorithm takevarious factors about blogger’ influence into consideration, this algorithm is more suitableto measure the influence of user in micro-blog network.