China Corporate Social Responsibility Consciousness Of University Publishing

Party’s seventeen sessions of six CCP plenary conferences to discuss and pass on deepening thereform of the cultural system, to promote socialist cultural development and prosperity of the file,further underscored the culture construction in the national strategic significance. UniversityPublishing Enterprises in the national policy context, should also pay attention to the constructionof its own corporate culture, especially pay attention to the corporate social responsibility awareness.In recent years, China’s General Administration of press and publication to encourage pressenterprises restructuring, from the original institution for the restructuring of state-owned enterprises,as the news publishing industry, especially in the publishing industry that socially oriented, publicopinion is quite strong, leading the trend of society and the value orientation of the enterprise, inorder to better play its cultural soft strength, to strengthen its corporate social responsibility has itsurgency and necessity.The Marx doctrine, the Marx doctrine ethics consciousness theory and enterprise value theory astheoretical basis, combining the domestic and foreign research results, with our country universitypublishing enterprises as the research object, the use of literature analysis and comparative analysismethod, firstly the basic theory of corporate social responsibility, on the basis of the description ofour University publishing enterprise society responsibility present situation, from the point ofenterprise culture, research on corporate social responsibility awareness of the importance and howto raise the scientific and effective strengthening corporate social responsibility strategy, to guideChinese publishing enterprises to actively warning of social responsibility.The article first introduces the background, research value, research method and thinking ofstructure and corporate social responsibility: literature review and other content, so as to make afoundation below theory research. Then, seek truth from facts of Chinese University publishingcorporate social responsibility implementation present situation analysis. On Chinese Universitypublishing enterprise society responsibility deficiency phenomenon, in-depth analysis of its causes.The focus of this article is from the perspective of corporate culture, put forward our countryuniversity publishing corporate social responsibility awareness of the target, principle and specificcontent, and put forward from several aspects to strengthen college publishing corporate socialresponsibility implementation countermeasure.