Research On Corporate Social Responsibility And Financial Performance

With the rapid development of our economy,especially after joining the World Trade Organization,all industries in our country have joined the tide of economic globalization,and the implementation of corporate social responsibility has been paid more and more attention.Publishing enterprises are more proactive attitude to fulfill social responsibility,public disclosure of social responsibility of the increasing number of enterprises,so as to better connect with the world.The particularity of publishing enterprise itself is that it has the dual attributes of economy and politics,and the existence of these two attributes also determines that publishing enterprise has economic effect and political effect.With the increasing attention to corporate social responsibility,publishing enterprises are taking on social responsibility Responsibility at the same time,can better set up the corporate image,enhance their own soft power,in the fierce market competition in the initiative,so as to obtain a lot of economic benefits,promote the improvement of financial performance.Conversely,if the enterprise does not fulfill the social responsibility,it will damage its corporate image,but also indirectly lose credibility,which is not conducive to improving performance.In order to better balance the relationship between this and this,this paper studies the dialectical relationship between corporate social responsibility and financial performance of publishing from the perspective of stakeholders.Secondly,this paper selects the financial data of 21 listed companies in Shanghai and Shenzhen stock exchanges from 2016 to 2018 For the study of the sample,the correlation analysis and multiple regression analysis of the sample by SPSS software are carried out to study how the social responsibility of the published listed enterprises will affect their financial performance.The research shows that the performance of listed companies has a significant positive correlation effect on the financial performance;the performance of social responsibility to suppliers and the public,although it has a positive correlation effect,but its impact is not significant;in the performance of social responsibility to consumers and creditors,there is a significant negative correlation effect;in the performance of social responsibility to employees and government,there is a significant negative correlation effect.For the above results,First of all,it can be sure that listed publishing enterprises in a good performance of social responsibility to shareholders and improve the economic benefits of enterprises,but also need to pay great attention tothe implementation of social responsibility to employees and the government.For employees,enterprises should strengthen the training of employees,increase incentive mechanism and employee welfare treatment.On the one hand,it can improve the efficiency and enthusiasm of employees,on the other hand,it can also reduce the flow of people,so as to better transform the social responsibility to employees into economic benefits.For the government,enterprises should actively implement the tax policy,abide by the law,and establish a good relationship with the government,ensuring the sustainable development of publishing enterprises exhibition,so as to achieve a win-win goal of corporate social responsibility and financial performance.