Agricultural Product E-commerce Interface Deisng Based On Synaesthesia Research

With the rapid development of the technology, consumers are no longer forced toor because the necessary consumption, the reasons for the consumption or not turns tothe emotional indicators from the quality and value. Modern aesthetics Parker in theaesthetic principle mentioned that “the feeling is we enter the portals of the aestheticexperience, and it relies on the entire structure of the underlying”. Ore consumption isincreasingly focusing on our personal feelings in the process, appearance and featuresare not the only reason to buy, we have begun to enter the era of perceptualconsumption.Use the means of design to improve users in the use of the site in the process ofthe user experience can improve the efficiency of user conversion rate. Researchshows that the user’s visual, auditory sensory feeling which transferred bye-commerce sites’ interface will directly affect the user’s shopping experience,therefore, explore e-commerce platform can evoke the user sensory experience andemotional factors have important meaning. So, the research in synaesthesia in websiteplatform is important in this project.Based on the theory of synaesthesia systematic research basis, it probes into thesynaesthesia in interface design and the application of interactive behavior, from themultiple perspectives analysis influence user experience synaesthesia influence factor,and put forward the application of synaesthesia to improve the user experience ofimportant significance. Through the research of synaesthesia the psychologicalphenomenon to develop design thinking, provide the network interactive behaviorinnovation concept, with a new interactive way instead of the conventional interaction,realize the user and shopping platform perceptual communication, perfect shoppingexperience.