Television Entertainment Media Ethics Value Orientation Research

With the progress of science and technology and the development of socialist marketeconomy, China’s TV entertainment media career is being on the upgrade. Televisionentertainment media, become the important factor of influencing public opinion, changedpeople’s life style and rhythm of life. However, along with the media influence growing witheach passing day is the media hasten benefit, vulgarization, materialistic, media practitionersto moral anomie, and the audience’s unconscious carnival, the rise of hedonism andindividualism and the lack of cultural value. How to correctly understand the situation oftelevision entertainment media’s orientation of moral value, in-depth excavating the reasonsof television entertainment media moral and finding the approach to improve the televisionentertainment media orientation of moral value, is the purpose of this article. This articlefrom the ethics angle, elaborated the meaning of orientation of value and orientation of moralvalue, lead the orientation of media moral value category. On the basis of the existingorientation of moral value problems of television entertainment media discussed in detail, theauthor analyzes the reasons from four aspects which are society, culture, regulations andindividual person. Finally, from developing social manufacture, the strengthening of socialmorality construction, having the orientation of media culture, maintaining vocation moralityand other aspects to make the analysis and try to put forward, put forward a variety of waysand ideas to cultivate and improve the television entertainment media value orientation.Among them, the second chapter and the third chapter are the emphasis and difficultyof the paper. In this paper, through the literature method, theoretical analysis method, systemstudy and historical study method, draw the following conclusion: in order to better play therole of the public culture of television entertainment media, television entertainment mediashould have the media culture direction correctly, undertake the social responsibility, tostrengthen the media’s occupation moral construction, to advance medium moral legalization.