A Study On Television Entertainment Programs Confronted With New Media

As one of the most powerful media of mass communication, entertainment feature of television has been recognized . At the same time,contents and styles of TV entertainment programs have been enriched a lot. From 1990's to present, TV entertainment programs have gone through four different phases in style, and keep developing new style and entertainment creativity. However,there are a few restraint with development of the programs. Along with grow up of new media technology, living condition of TV entertainment program is very hard.Nowadays there are a few new media which affect televison greatly, including IPTV, cell phone TV, internet videos and so on. They brought about new styles of entertainment, attact limited attention resources, divided leisure time of audiences,shape their leisure habits, and form new entertainment culture. They are laying both direct and indirect impact on TV entertainment programs.Nothing can hold back development of new media. Although impact exists, It is a long time for new media to take place of traditional mass media.At this moment , TV is still the most powerful media , which keeps taking in experiences of new media and updated. In the battle between television and new media ,TV entertainment programs have some problems and are seeking solutions.Via research of development of Chinese television entertainment programs and analyzing of situations of new media,the essay discussed impact which new media have on TV entertainment programs, pointed most important issue within TV programs, and offerd some feasible solutions.