Study On Bus Mobile TV To The Shape Of Urban Brand Image

Bus Mobile TV is an important phenomenon in urbanization process. Along with thedevelopment of every undertaking of our society, modern Bus Mobile TV has already merged into anorganic whole with city’s life. It delivers information toward people, and influences people’s lifestyle. The successful Bus Mobile TV has been the most important part to enrich the lives of citizen,and fulfill the function of the city. It displays the feature of material and spiritual life of city from theside. It is also the important constituent of a city’s humanistic scenery, and becomes the importantvector of the city’s image and culture, unfolding spiritual style and activity of city. And it isbecoming the part of city’s image construction. The development of g Bus Mobile TV widelyconcerns in the national metropolis’s image fixed position. Bus Mobile TV in modern city possesplentiful aesthetic connotation, and is inevitable trend of design and construction. It is anotherdirectly embody of the city’s flexible actual strength.Currently, in our country, study on Bus Mobile TV is behind the starting line, and far away froma complete system. Because of the problems of Bus Mobile TV at design, programming,management etc, it has been caused a lot of disharmony phenomena between the and the city BusMobile TV landscape. This kind of problems brings serious negative influence on our city andpeople’s life. Such as it not only influence the positive development of Bus Mobile TV itself, but alsoinfluence the construction and dissemination of city image, and influence the promotion of city’sflexible actual strength. Therefore, it has very important significance that the study on the effect ofBus Mobile TV on city image. There are two main contents in this text, one is investigation thepresent situation of Bus Mobile TV in LanZhou, from city’s image construction angle to analysis andresearch the design, programming and management of Bus Mobile TV, and study the effect of BusMobile TV on city image, and further put forward some suggestions. Secondly, there are some homeand external cities, whom programming about Bus Mobile TV are scientific and excellent, and takethem as examples, summarize the function value, aesthetic value, culture value and the setting upregularity in Bus Mobile TV acting on whole city image creating, and put forward the setting upprinciple that Bus Mobile TV are coordinated with city’s space environment and humanisticenvironment, and unified with urban programming. Emphasizing it has integrated characteristicsbetween Bus Mobile TV and city’s image construction. Make Bus Mobile TV really become anartistic form and effective methods to decorative city, so as to make up the regret in urbanconstruction, and further efficiently play the due role in creating city image. The main contents of this paper are two aspects, one is the Lanzhou bus mobile TVinvestigation, from the angle of city image construction, on the bus mobile TV programming,planning, management and bus mobile TV on city image effects to make specific analysis andresearch. Two is the Lanzhou bus mobile TV set and arrangement, supervision as an example,analyzed and summarized the bus mobile TV in the whole city image shaping in the function value,aesthetic value, cultural value and the rule of arrangement. With special emphasis on the bus mobileTV and city image building has integral sex, make the bus mobile TV true as a modern media formand the effective way to dress city, to compensate for our construction in the city of manyinadequacies and regret, so as to better shape the image of the city to play its unique role and value...