Study Of Ecological Concept Of TV Transmission Route Optimization On Pre Understanding Perspective

Ecological philosophy is the cognition arose in the process of human and nature,and society together, thus affecting the natural environment and the socialenvironment development. Ecological philosophy spread as the transfer of ecologicalconcept of mass communication; load the popularization of ecological idea andpromotion of natural and harmonious development of society and economy and otherimportant functions. Pre understanding is the theory in the field of philosophicalhermeneutics, and it is an explanation of understanding the rule and connotation. Thisresearch not only lies in the discussion of ecological concept of media communicationfeatures, and aims to put a philosophical hermeneutic system, and tries to probe inaccepting information activities, what rise to drive or hinder informationdissemination effect. This paper selects38districts in the Poyang Lake EcologicalEconomic Zone in as sample, through the "Poyang Lake ecological economy" conceptspread status questionnaire, the data statistical analysis, find out the following:Television is maximum contact media for people, and it is an important carrier ofinfluencing people’s ideas. According to statistical analysis, the mass media has amore active role in the construction of Poyang Lake ecological economic zone: Onone hand, reflected in the mass media has an obvious effect on widely spread of " thePoyang Lake ecological economic zone" strategy; On the other hand, although themedia is not very prominent in culture of the economic development of modernconcepts, but in general, the media is working. But from the relationship betweenpeople and the Poyang Lake ecological economic philosophy spread, conceptdevelopment; implementation and execution are inseparable from human volition act.To understand and apply with the concept are closely related to our specific conceptsand needs," pre-understanding" has major effect on the respect of the implementationof the concept. The structure Pre understanding ’ is divided into the ’ before ’(in somecultures),’ see ’(Pre existing assumptions) and “pre assumption ’’(Pre existing assumptions) by" Heidegger will ’, He believed that all understanding is the newreached understanding based on Pre understanding.Therefore, this paper analyzes the influence of Pre understanding on theinformation dissemination process, quantitatively analyses reports of Jiangxi localmedia on the Poyang Lake Ecological Economic Zone, and analyses thecharacteristics of reports, then this paper studies in the course of ecologicalphilosophy communication, new ideas, new knowledge, new policy how toeffectively communicate and accept in the mass, and provides a more dimensionalperspectives for discussion on the concept of media communication strategy, studyecology idea transmission route optimization in pre understanding perspective...