Hunan Education Television Audience Targeting

In the field of communications, the study for the audience has gone throughthree stages. From the "magic bullet theory" to the medium-term "limited effect"and then later "moderate effect," The audience's position has undergone a"person-centered" to the "audience Center" and then "each other on the center"of evolution. Audience status has been raised, audience research is increasinglycomprehensive. Although audience research has made a lot of achievements, italso has many blind spots. In order to better promote our audience research andthe practice of further development and perfection, we should not only learnfrom others' advanced theories and experience, but also put them and actualaudience situation in our country into an organic whole.Hunan Education TV Station (HNETV) has consistently ignored theaudience's tastes and needs. So it has the problem of inadequate in overallchannel image positioning, columns, content and form setup, programscheduling and management mechanisms, and other aspects of audiences'position. With these reasons, HNETV is in long-term disadvantage in the fiercemedia competition. How can we make reasonable audiences' position? On onehand, we can make the advanced audience research theory and HNETVaudience's feather in an organic combination. On the other hand, we can learnfrom the "100 forum" in the audience's successful experience. At last, it providesvaluable references to the HNETV and other similar TVs so as to promote a fineenvironment for ETV station's further development.