Xinhua Text In Chinese Sports News Features

Following the Beijing Olympic Games helding and "XinhuaNews Agency2008-2015working assumption" putting forward,2010World Cup inSouth Africa was a major sports reports of international sporting events,WhichXinhua News Agency has experi enced.Whether Xinhua News Agency smoothlypracticed "working assumption" in the reported.Which features the report newsshowed.And how improved these issues.These problems and researches are essentialfor whether Xinhua News Agency successfully achieved strategic transformation andbuilding Xinhua News Agency to be the goal of the worldwide socialist state newsagency with socialism with chinese characteristics. This study hopes to providereferences and recommendations for optimization of Xinhua News Agency sportsnews and operational reforms reported in Xinhua News Agency.In this study, the Xinhua News Agency sport news text reports of2010WorldCup in South Africa is the main research object,.The paper closely revolves in textreport features, characteristic causes and optimization proposals of the Xinhua NewsAgency sport news text reports,thorough and rationally analysis and explore. Thisstudy references knowledge and methods of physical,journalism,communicationstudies, history, psychology and other disciplines,uses content analysis, comparativeanalysis, case studies and interviews to expand the multi-dimensional dynamic study,analyzes and summarizes the text reports features of Xinhua News Agency SportsNews, further explores characteristics causes, and gives personal advices finally.The conclusions of the study: a,"South Africa World Cup Xinhua News Agencyreport ideas" was implemented,which was draw up according to "Xinhua NewsAgency2008-2015working assumption"and completed the scheduled report tasksand objectives.b, The Xinhua News Agency text reports in the2010World Cup SouthAfrica Sports News maintains and extendes the traditional characteristics, and showessome of the new features in accordance with the requirements of the "workingassumption".c, The formation of the characteristics causes of Xinhua Sports News textreports is various, it was due to a variety of factors of internal and external integration.Based on the above findings, this paper proposes six proposals to optimize the XinhuaNews Agency Sports News text reports: following the spread audiences, innovatingthe concepts of thinking, enriching the news categories, refining of spread subjects,widening the joint channels and optimizing the dissemination of contents.