Suining City Radio And Television Media Company Operating Condition Investigation And Study

With the development of information globalization and networked, the traditional broadcast and TV media groups, have gradually experienced bigger and bigger survival pressure.This article through to deeply investigate Suining radio and television Media Company, which was one of small and medium-sized radio and television Media Company, to accurately grasp its current situation of management and external environment. To adjust the existing business strategy, in order to meet future challenges and develop better and faster. At the same time, hope for providing development and expansion comments and suggestions to small and medium-sized radio.The paper composed four chapters and mainly includes the following:The first chapter:introduction. Expatiates the background and significance, through to the domestic literature are reviewed in this paper, choose the research content and research methods.Chapter Ⅱ:the development status and industry environment of Suining radio and television Media Company. We summarize the operating conditions of major resources which we owned, and compared with the similar company. Summing up the basic outline of the company and the overall evaluation of the media market, in order to gradually analyze internal and external environment factors, choose the most suitable management strategy.Chapter Ⅲ:development strategy objectives of Suining radio and television Media Company. Using the SWTO framework, we analyze the corporation’s strengths al Id weaknesses of strategic resources, including the content of product resources, human resources, mechanisms and structure. Meanwhile, we comprehensively analyze the opportunities and challenges of corporation’s ecological environment. According to analyze results finally, proposing the business strategy adjustment of the direction and method.ChapterⅣ:The develop prospect of Suining radio and television Media Company. Predict the possible problems of the future development and puts forward the solution to it.