| The initial stage of the news have real and fresh features, newslanguage has also been given contemporary and colorful characters. Sports News isthat the mass media is timely reporting and disseminating sports, Sports entertainmentwill decide the sports news reports in the use of language has a distinct personalitycharacteristics. Sports News were constructed with language which is familiar to themasses, Enhancing the audience’s sense of identity, Focusing on colorful words,Resorting to the audience’s emotional needs, Through the rhetoric of description, toreflect the news of the vividness, Through using new words, to highlight the news ofthe contemporary. Social progress is often driving the development of language.In recent years, with the popularity of the network on a global scale, there aremore and more people integrating into the network life, Cultural groups of thenetwork population is continually growing and expanding, its proportion in thecommunity as a whole is showing an increasing trend, The increased people of usingthe language of network was widening the influences of it in social life, Sports Newsmedia was keen observing of this phenomenon, and using of some people familiarwith the some sports news hot words of network. In my text, using the networklanguage sports news as an entry point, By describing the network languagebackground, causes and type of constitutes, Researching Network language of usingstatus quo in the sports news, Analyzing and summarizing the impact of the networklanguage to sports news, And proposing Operability specifications andrecommendations of using network language in the future sports news.The main research method was taken in this paper are: through the literaturesearch to collect and organize the previous language network language and SportsNews, and the relational discussion on using the norms Sports News language.“TheSina competitive storm” as a new media object in this text,"Sports Weekly" and"China Sports Daily" as a traditional object of media study，Selecting for the abovemedias which are releasing Sports News from January2011to November2011, caseanalysis of these texts.The conclusions reached by the research network language in use in the sportsnews is still in a relatively conservative stage, from the language chat layout position,the network language in the front page and first page was just an isolated phenomenon,from the absolute amount, Sports News language is still the profound impact oftraditional news language network the use of language or a small public. Attitudetowards the Internet language, sports news media should do, timely guidance and promotion of new, good network language, good, active steps to maintain the purityand dignity of the national language, should also be looking for innovative languageuse and development, constantly enrich the news language. |
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