A Comparative Study To "the South African World Cup"

Accessing to news has become one of the main purposes of using the Internet for netizens. But with the growing of new media technology development, especially the emergence of new communication patterns such as microblog and other social network in recent years, the competition of providing news on network media has stepped up.This article chooses Network News Feature Story as an angle, and takes the World Cup topic as an entrance to compare the differences of People.com and Sina.com when reporting news. With the comparison, the article summarizes the development experience and advantages of Network News Feature Story these years, raises its existing weakness and comes up with suggestions and thinking for its developing direction.This thesis consists of two parts: the first part puts forward a practical two-dimension evaluation system towards Network News Feature Story. The system is based on users and ended up at the operation of reporting news. It analyzes feature story's first page and news reporting style from users'reading habits, and come up with the advantages and disadvantages of news operations, which is made up of four sections– News selecting, news processing, news displaying and news extending.The second part is mainly based on the index evaluation system concluded from the first part. It takes the World Cup as a study case and uses content analysis method and news comparison theory to compare the differences of Sina.com and People.com, which reaches the conclusions below: Starting from"news selecting", to get news and sources from professional media is the guarantee network news professionalism; to increase original reports and local network to add more local news is a significant way to news network development. From the facet of"news processing", enriching news category and integrating news reporting with new media technology are the two indexes of deciding whether a Network News Feature can have influence to readers. Saying of"news displaying", there is no significant difference among column, layout and website structure settings, while the integration of news content and multimedia technology has become the urgent affairs of network news feature development. Network feature story has been focusing to users'experience and acceptation to news. As for"news extending", domestic websites has widen their gaps with their creation and deployment of new technology such as news animation, Ipad client among others.