| With the continuous development of information technology in recent years, major insurance companies have been using of the Internet gradually to carry out the business of electronic marketing, with the aim of using information technology is to gradual developing electronic marketing, network marketing and making more insurance customers to obtain insurance. the service is no longer dependent on the insurance company staff, optimize business processes, and open up new sales channels, It will enhance the core competitiveness of enterprises and promote business development. The rapid development of Internet insurance business, has great potential, but there is still some potential risks and constraints, and how to solve the authenticity of electronic marketing, electronic policy, completeness, legality has become a major problem, and with the "electronic signature of the People’s Republic of China the introduction of the Act " comes, the effective solution of this problem is appear, and the solution is about the PKI/CA technology and insurance of electronic marketing system combining design a comprehensive e-policy applications.E-policy project of China Life, elaborate applications of the digital signature of e-policy project, the upcoming digital certificate, digital signature, electronic seal, and other elements of the policy of the PDF format combining; digital certificates to prove the e-policy issued by the corporate identity, digital signature to protect the integrity of the e-policy content, can not be tampered with; then e-stamp a digital signature to graphical display, in order to enhance the user experience. And innovative third-party online electronic authentication service platform policy authentication mode, change the past, insurance companies issue paper policy, verify the unilateral mode of service, and earnestly safeguard the legitimate rights and interests of the policyholders, and played a third-party CA the company’s impartial, authoritative features. |
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