| Group buy since2006Suzhou television TV programs in China’s first "TV Group purchase" and rise to the present, only a few year they formed a cluster effect, diverse development trends in the program, and a number of influential brand program. Research TV Group buy program helps us to research new TV marketing practices in the new era, better awareness and understanding of media communication solution. Also, there have been some programs in the TV Group buy also needs our attention, to strergthen the healthy and harmonious development of the TV media. Under national scholars study results analysis for group purchase of TV programs, most of the current perspectives of the TVs group buy tends to commercial, that is,tending to proceed from the for-profit purpose focuses on TV analysis on operation mode of group purchase, including on television at home and abroad customers respectively, summaryand comparative analysis,is unable to jump protrusion marketing concepts,to a certain extent,this television group purchase research limited to commercial areas. Based on this, literature analysis of this article by carding TV shopping development and statistical analysis by meridians, and use of comparative analysis and inductive analysis from both commercial and artistic problems in the analysis of different angle pointed out that TV Group purchase programs, targeted solutions and program innovation-oriented perspective on TV shopping development. |
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