Public Constitution Of Network Media In The Context Of Risk Social

After30-years reforming and opening up, great domestic economic success has been achieved in China, but in the mean time, turning point of the transition under the structure of globalization has come. The frequent public emergency and uncertain social risks, that caused by the split-up of traditional social structure, the reconstruction coming with new social classes, the appearance of new interest groups, the outstanding transition contradiction, become the biggest factors against social harmony. The frequent public emergency not only proves the disadvantage of our traditional social regulation, but also shows the society puts more and more press on the Media in the multi-cultural social environment and social context of risk. Nowadays, the Media is not just settled for the role of speaking for the government, being public has become the most necessary part for it. Along with the depth of research on Media Publicness, establishing it will definitely provide intellectual support to a new round of Media reformation.The focus on the new Media which represented by the Internet, can not be ignored in any case in the study of current Media theory. The Internet that connects the world has been receiving many controversies right from the beginning. No matter of being a saver or observer to the moral crisis, publicness%morality and ethics are impossible to be avoided in the growth of online media. The recent vigorous expansion of online public voice has undeniably prompted several public affairs receiving righteous judgment, and made far-reaching implications to the Chinese society. All above show the great power of the online media in establishing Media Publicness as a new backbone.Reconstruction of public morality is spiritual pursuit of the current society. And, the mass media, esp. the online media, becomes the bearer of this pursuit. The Media should not only undertake the mission of building "social public field", but also apply to achieving full communication among each social classes, displaying social morality and sense, to deal with social risks.The future of our harmony society is largely depended on the constant adjustment of the modern social formation, and our chosen behavior in this media society. Therefore, research on the national reaction system against social risks, and the effect of establishing media publicness in appropriately resolving conflicts between each interest groups, provides significant social guidance in the aspects of improving effectiveness of social control, reducing social management cost, and promoting harmonious、persistent and stable development of the society.