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The Study Of The Talents Team Construction On Internet Publicity Management In Sanmenxia

Posted on:2016-10-10Degree:MasterType:Thesis
Country:ChinaCandidate:Z H YuFull Text:PDF
GTID:2308330461491458Subject:Public Management
Abstract/Summary:PDF Full Text Request
Nowadays, China where the real economic transformed, the structural adjusted meanwhile and the speed of some economies slowed down has entered a period of stable development. Although the Internet develops fast still so that all the related enterprises have listed, and the advantage of the industry gradually penetrated into various fields. At the Party’s eighteen Congress, the central government proposed strategic task that "adhere to the correct orientation, improve the ability to guide", "sing the main theme online". It is useful to keep down the Internet information which are mendacious and disloyal, and struggle with the Western Anti China who use the Internet weapons to invade their thoughts. At the same time, it is good to form a harmonious atmosphere and work for the great rejuvenation of our Chinese nation. According to that, we need to build a powerful Internet team(New Name: Network Information Team), singing the main theme online to "firmly grasp the ideological work of the leadership and ownership". So study on further expanding the talents team construction on Internet management(network information team) will have important practical significance.My paper takes the present situation of the talents team construction on Internet publicity management in Sanmenxia as the starting point, using the human resource theory, human capital theory, by the methods of literature research, field investigation, questionnaire survey and other research methods, to empirical study on the problems and the results of the talents team construction on Internet publicity management in Sanmenxia. There are 90 valid questionnaires have been taken back, 19 copies of the basic statistics and 15 related personnel conducted inquiries. After data analysis combined with the interview results show that: first, there is no consciousness on the importance of the talents team construction on Internet in Sanmenxia, affecting the talent structure and distribution; second, the rood is not so sooth about talent introduction and lack of Capital investment; third,the educational background of talent team is not very good; forth,the team instability,the loss of personnel is serious; last,the construction of the mechanism is not integrity and lack of institutional guarantee.The problems of the talents team construction on Internet publicity management in Sanmenxia are mainly: the consciousness does not keep up with the development situation; management system is not clear; training mechanism is imperfect; lack of policy guidance and the safeguard mechanism; incentive mechanism is absence.The countermeasure we should take to solve the problems are: changing the concept of talent; perfecting the talent management mechanism; improving incentive mechanism; creating a good environment for the development of talent team construction; perfecting the mechanism of talent introduction.
Keywords/Search Tags:Sanmenxia, Internet, Publicity Management, Team construction, Countermeasure
PDF Full Text Request
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