Research On The State Enterprise And Private Enterprise Reportage In Financial Weekly

On the background of economic globalization and international financial-oriented, financial news becomes popular. However, traditional media was defeated inwritten speed for its shocked by the new media such as internet media and mobilemedia. To find a way out of this situation, traditional media change report rhythm likeshort, shallow and fast of past into specialization and move toward to the depth of theroad. This also provided an opportunity to the financial weekly as well as financialmonthly, which are “digging News” in a relatively enough time, and sent depth reportand investigation report into the market, quickly became the major news portalsreshipment such as Sohu, Netease, and Tencent.Looking at the domestic market-oriented financial press market,“21st centuryEconomic Report”,“First Financial Daily” and “Financial daily news” were the firstphalanx in daily newspaper; however,“Financial”,“Financial National Weekly”,“First Financial Weekly” and “Economic Financial Observe Report” represented thesudden emergence of financial and economics magazine in the era of specializationand depth, assembled “fans” who are well-educated intellectuals. Since2008,international financial crisis attacked China’s market economy, many companies werecollapse unfortunately for capital chain rupture, especially cities in the southeastwhere depend on the manufacturing and export. While, the envy of the people,stated-owned enterprises secure the bank loans due to supported by the national policy,and made great success in overseas mergers in trouble. Data from “Statistical Bulletinof China’s foreign direct investment of2008” shows that, net foreign directinvestment of china break up50billion dollars, reached55.91billion dollars, which ismore than twice times compare to the previous year in scale(increased111%).Among them, acquisition and mergers current accounted for more than half foreigndirect investment net. Of particular concern is that central enterprises accounted for85.4%of the net in foreign direct investment, while the private sector accounted foronly0.3%. This means that State-owned enterprises still leading China overseas M&A,private sector is far away from the role. To be the focus of world attention in4trillionrescue package, state-owned enterprise leading main project of infrastructureconstruction such as railway, road and airport taken up a large portion. All this is alsoreflected in the media, mainly reflect in report agenda of stated-owned enterprise reported and private enterprises reported.Therefore, this article choose the perspective on comparative analysis which isfrom stated-owned enterprise reported and private enterprise reported, select576private enterprise coverage as sample from “Financial”,“Financial National Weekly”and “First Financial Weekly” on the range from Jan.2010to Dec.2010, through theanalysis of specific articles, statistic and comparative the quantity of stated-ownedenterprises report and private enterprise report, report form and report tendency fromthe three major financial weekly in order to summarize financial weekly layout andagenda principle in set state-owned corporation and private corporation.Based on statistics, I found that there exist significantly different betweenstated-owned corporation and private corporation in report quantity, where“Financial” and “Financial National Report” interested in macro report, both reportsquantity of stated-owned corporation accounted for87.6%total report of last year.,while the “First Financial weekly” report state-owned corporation less than2%.“FirstFinancial weekly”, is company news based, report preference to the privatecorporation which is account for53.2%.the news agenda of the three major financialmagazine focused on four aspects such as M&A, financing list, executive mobilityand hearing case, and corporation reform and innovation.; so as to report tendency, in2010, three major financial weekly mainly report in neutral and mixed ground,however, about the proportion of negative report, private corporation is more thanstate-owned corporation which appear the tendency of “state-own less, private more”.Finally, the paper reflects on the report layout of state-owned corporation reportand Private Corporation, and makes a suggestion on media and further research.Media should maintain justice and objective in construct report layout of state-ownedcorporation and Private Corporation, balance the quantity and tendency of both, andshould pay attention to the balance and expectation effect of both report in Financialweekly.