The Study Of China Children’s Press Operation Strategy

With the rise of new media and cultural reform in China, the sunrise industry of China’s newspaper——the development of children’s newspapers was also entered a new platform.As the internal contradictions and external environment changes, the children’s newspapers are eager to find a new development path. Children’s newspapers how to get rid of operating difficulties, became a widely concerned of industry and academia.The function of our children’s newspapers, which combines the economic and social properties. Enterprise development aspirations as a starting point to the pursuit of commercial interests at the same time, it shoulder to guide the social function of public opinion, disseminate facts. Children’s newspapers as the the minors main target audience should understand their own social attributes to find the balance between the two, to meet their own operational development of the social proliferation. Thus, the measure of the value of standards for children’s newspaper business model, and also from the consideration of two aspects of social and economic benefits.On the basis of the overall inspection of our children’s newspapers, summarized the size and characteristics of the children’s newspaper, to a full range, multi-angle to show the development status of children’s newspapers. On the basis of full understanding of the status quo, the use of SWOT analysis, a systematic analysis of operating conditions on our children’s newspapers, from the Journalism and Communication, education, economics and sociology perspective deconstruction of its business phenomena, and drawing on advanced foreign business philosophy, to provide some insights on China’s children’s newspaper business.