The Golden Road Resin Company Marketing Management System Based On Web Design And Development

With the rising domestic labor costs,the rising resource prices, moreand more competitors, if the manufacturing industry wants to survive inthis environment and to seek development,it not only requires the strategicadjustment, but also needs to pay close attention to the internalmanagement,let the management to give benefit. In the whole process, saleis bibcock, it is the key link to decide the enterprise benefit. marketingmanagement level directly decides the result of the marketing.Informatization is a very useful means to bring the current enterprisemarketing results promotion.This thesis is WEB-based JinLuShuZhi marketing managementsystem, the system is based on the JinLuShuZhi company marketingmanagement actual operations to complete. JinLuShuZhi company is alarge-scale chemical enterprise,the main products are the chlor-alkalirelated products. Its product sales markets throughout the country,themarketing efforts has been the leading of the company. Because the comanyhas so many customers, the geographical distribution is wide and theproduct is special, the marketing management work has been verycumbersome. With the popularization of computer technology,JinLuShuZhienterprise informatization basic conditions has gradually improved, bymeans of information technology, enterprises can better management, italso is convenient for data collection and analysis, and provide support fordecision-making. This thesis takes the modern marketing management tochlor-alkali chemical industry JinLuShuZhi company marketing field，thenew marketing theory will guide the practice of corporate marketing,finally,the system has achieved by using the WEB-IT technology.This thesis first introduces the basic theory of the status of thechlor-alkali industry, marketing management and the related research anddevelopment technology.Next,the system is started from the business analysis and requirements analysis to design and coding by using theobject-oriented technology. The entire process proceed from businessobjectives and stakeholder. according to the stakeholder requirements forthe system to find business cases, and then system use cases drawn frombusiness use cases, with the help of the use case scenarios it is a smoothtransition to the design. In the design,the database table is converted by thesystem entities,the data exchange with the database is handled by the EntityFramework.The overall system architecture is used by layered MVCpattern, the view part responsibility is user interface and data displayinterface processing,the model responsibility is the business entityprocessing,the control section responsibility is business logic processing. Indesigning the system, the interaction related business rules is abstractedindividually,it combined with design patterns to design to facilitate systemexpansion.The system development tools is the Microsoft Visual Studio2010, development language is C#, the database is used by MicrosoftSqlserver2005, that C#advanced features such as generics, Lambdaexpressions, Linq,Attribute and Entity Framework model first etc hasimproved development efficiency greatly.In the end,this thesis presentssystem deployment and testing.