Study On The Sustainable Development Of Ji’nan Economy Radio

With the development of our country, the rapid expansion of Mobile Group and the extensive application of the network technology, in the future radio development opportunity and the potential can not be ignored. However, the environment and the development of technology has two sides, People assigned to the broadcast media limited time and attention, the boundaries between different kinds of media gradually become blurred, different regions between the media and also to reduce the distance, a variety of media competition more and more intense. Especially in the central station console; the rise of network radio; provincial radio stations to enhance competition; newspapers, television, magazines, books by means of the new technologies to expand the audience; network new media change rapidly:today, once at the beginning of ninety’s in last century scene temporarily economic radio environment is very complicated. Therefore,(?)s a practitioner, we should analyze the pressure and competition, opportunity and challenge, in order to determine the future development direction, in order to remain invincible.Based on the analysis of the history and current situation of Economic Radio, different region economy radio ratings performance, economic Radio features, Ji’nan Economic Radio history, characteristics, listening to the rate of data analysis, the external environment, put forward Ji’nan economy radio in the curtent market environment, how to develop, as well as the sustainable development prospect..The author thinks, from the vertical perspective, in the current Ji’nan area radio and development conditions as well as the frequency of the competitive posture, Ji’nan Economic radio should do that their firm has position, seek a breakthrough, and the other frequency differences of development in a short period of time. To maintain a suitable home to listen to programs and family audiences, in the rush hour set suitable for mobile group shows, occupy a part of upward mobile share. Higher long-term development is to establish the brand, pay attention to brand management, as well as a series of advanced to the radio programs, and advanced management methods in learning and change.From Lateral view, radio management content is divided into two parts, one part is the program of reform, another part is the advertising business, the two complement each other, mutually affects, integral. The program to the existing program content and time period of a more reasonable arrangement, more to the domestic and foreign advanced radio learning, including specialized radio to Format radio Development, and the new theory of the latest technology for their own use. Format radio appearance, is a modern radio and innovation and development, more is to save radio operating costs, a good way to change advertisement tactics. How Regional media can draw lessons from1010WTNS? In the management of advertisement in the program, should be reasonably set on the basis of development, including advertising management mechanism for the erection, operation mode, diversified marketing mode. On2010, the Central People’s radio advertising business center was established, marking the Central People’s radio advertising into the centralized management, integration of the new stage of development, officially entered the era of integrated marketing, what can learn from them for the local station? How to develop in the "two combination" mode of radio management?...