A Research Of The Image Of College Students In (2001-2009)

Collage student, the special group, which contents abundant news resources, has been gradually become the target the media lay emphases on. It is known that the collage student undergone a change from "God's favored one" to "common social labour", and in which the public attitudes toward them is from looking up to head-up. Some researchers also consider a demonizing incline of the images and an attitude even looking down to the collage student from the public. These situations are particularly obvious in the metropolis media."News is a window through which people acquire knowledge about the world."The media plays an essential role in the fashion of social value and construct of ideology. The images that media offers to the public influences the social values of them to a great extent. Then, what images of collage student has the metropolis media offered to us since the new century? Really, as some studies show that they are demonizing? It is taken as an example, frame theory as the theoretical basis, by means of quantity analysis and text analysis to answer the questions.The sample chosen ranges 9 years, studied the change of shaping the group images of collage student by the metropolis newspaper represented by, through the statistic analysis of the news reports of them from 2001 to 2009. It can be said, both at the macro changes on the images of collage student made a simple arrangement, but also on the microscopic images of the evolution process made more detailed comments.After analyzing the two frame constituents, text construction and topic architecture of reports about collage student, was found having been made collage student "key report object" at the driving of news value benefits and the inspiration of social responsibilities. It inherited the objective and authentic devoir of media in general. The extreme incline of "demonizing" and "deifying" some researchers concerned did not exist.Collage student images were found generally to be "negative to positive" in the report incline through the deeper studies to the report topics. And in the 9 years, the construction of collage student media images changed tremendously. Generally, in the inherent thinking and self-cultivation, collage student media images experienced a transformation from "normal anomy" to "normal reconstruction", in 2007, as a boundry. On the other hand, on the external quality level, in 2003, a turning piont, students become weak by the strong past.Media reports, however, had some deficiency in the report view and did not present the integrate images of collage student, which could not be denied. The frame work of the media coverage, not only framing the news the fact that the public will also be framed on the evaluation of college students. Therefore, I make recommendations, through the implementation came from the U.S. newspaper NIE, narrow the distance between the collage student and the media, so that present a more accurate image.