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Hong Kong Newspapers Early Economic News

Posted on:2013-01-27Degree:MasterType:Thesis
Country:ChinaCandidate:Y ZhouFull Text:PDF
GTID:2248330374971644Subject:Communication
Abstract/Summary:PDF Full Text Request
After the Opium War, Hong Kong became a British colony, the Western missionaries by virtue of the unequal treaties access to the rights of journal and newspaper publication in China. Hong Kong shipping industry is developed, it in an important position in trade and business activities. In this special conditions, the modern press first developed rapidly than other parts of China." The Chinese Serial " is the first Chinese periodicals published in Hong Kong, funded by the Morrision Education Society, printed by the Hong Kong Ying Wa College." Ship, Commerce and Colonies " is a subsidiary of the English newspaper" The Daily Press "." The Daily Press " is the oldest English daily newspaper in Hong Kong," Ship, Commerce and Colonies " is the earliest Chinese commercial newspaper. In order to study spread of the economic news, consulting the copies of the33issues of the periodicals from1853to1856, the copies of the79issues of the newspaper published in1859.To use the method of case studies, content analysis, comparative to anaylaysie the economic content in these. Focus on economic news communication strategy and content. The study concluded that:the first Chinese business newspaper in Hong Kong is no accident, it have a profound historical motivation. Much of the content and communication strategy are coincident with modern communications. The commercial newspapers published by Missionaries had a large number of information, and used notification system to send over the size of businesses in Hong Kong. It closed to the modern DM Direct advertising in the form, it can make business information sent to a real audience, clearing its position on the target audience, striving the dissemination of results maximize. This mode of transmission can be determined, and edit the design also highlights the "professional". Murrow’s Newspaper office have the publishing houses and the main economic activity of the double property. Not only does it provide business information to the then Chinese and foreign businessmen to participate in its economic activities, the nature of the commercial companies." The Chinese Serial " and " Ship, Commerce and Colonies " has made important contributions in promoting economic development in Hong Kong. The spread of economic knowledge to make the part of Chinese aware of the importance of economic development, the relationship between economic news and economic development into a virtuous cycle.
Keywords/Search Tags:"The Chinese Serial ", " Ship, Commerce and Colonies ", economic news, Communication strategy
PDF Full Text Request
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