Business Research Of "Inner Mongolia Life Weekly" (since 2012)

Inner Mongolia life weekly,founded by Inner Mongolia daily to better serve Mongolian readers,is the only life newspaper published in minority languages in China.This paper explores the self-development journey of Inner Mongolia life weekly since it was founded.Since 2012,Inner Mongolia life weekly has combined the characteristics of newspapers and magazines and bound them into a color edition with an independent cover to shape the new image and style of Mongolian life newspapers.The thesis consists of introduction,text(chapter 1 to chapter 3),conclusion and appendix.The introduction part mainly expounds the research object,the reason,the purpose,the significance,the research situation and the research method.The first chapter discusses the historical background of the establishment of Inner Mongolia life weekly and its continuous development and reform until 2012.The second chapter studies the positioning of Inner Mongolia life weekly from 2012 to now,the content analysis of special columns and editions,its form,characteristics and various news communication links from topic selection to publication and distribution.The third chapter summarizes the achievements of Inner Mongolia life weekly and puts forward its own opinions.The conclusion part summarizes the main content of this paper.