The Analysis Of Strategy Of The Enterprise Journal

The implement of "The Cultural Industry Plan", which is released in2009, promoted the further development of the publishing industry. The new round of development of the publishing industry has appeared unique chinese style. Studying the fundamental reasons, in addition to the factors such as published regulations, policies sound good, publication and dissemination of environmental publishing group self-efforts, more and more publishing group begin to attach importance to the construction of corporate culture is a important reason which make the cultural construction of the publishing group achieve rapid progress.As the rapid development of publishing industry and improvement of publishing market order, in order to achieve a lasting competitive advantage, it’s necessary for the publishing enterprises to establish a strategy system and internal architecture which is suitable with the development characteristics and the development planning of publishing enterprise. As a organizational communicator of the enterprise, the journal of the enterprise’s flexible forms of communication should also develop accompanying the Publishing Group’s growth and strategic layout. Only the duty of the journal of the enterprise to hold the corporate culture is improved, it’s possible to release the passion of the building of enterprise culture, which can maintain continuation of the publishing group’s competitiveness and solid the group’s status, in the fierce competition.As an integral part of the publishing group, the journal of the enterprise assigns itself as a new media because of the large number of timely and accurate information. Like other medias, the living space of the journal of the enterprise isn’t affected by the changes in the market but by the Publishing Group’s development attitude; second, there is no too many limitations to the journal of the enterprise,which make the journal of the enterprise’ s development more clear, as long as no charge is made, third, the journal of the enterprise don’t need to cater to the market in that there is no pressure to survive, which makes the journal of the enterprise can explain the self-advocate more freely and clearly. The paper study development direction and communication effects of the journal of the enterprise, looking forward to playing an active role in guiding the healthy development of the Journal Publishing Group companies.