The Study Of Microblogging’s Influence On News Morphology In China

Microblogging’s development situation remains well recently, and has been one of theconcerned focuses in industrial world and academic circle, that shows Microblogging stillhave a large quantities of potentialities. In the field of journalism andcommunication,Microblogging enlightens an unique journalism and communication paradigmas a kind of new media technology, and produces a series of influences on news media form,news and public opinion form, news convergence form, news development strategy under thisparadigm, and returns to the development track of journalism and mass communication atlast.In journalism and communication paradigm,this paper first introduces the basic categoryof Microblogging concept,the popular reason of Microblogging, the type and operatingmechanism of Microblogging website, and focuses on the basic paradigm of MicrobloggingCommunication and theory paradigm’s conversion of new media. In news media form, thispaper analyses the basic characteristic of Microblogging’s media form and the basiccharacteristic of Microblogging’s evolution in the perspective of medium morphology theory,and summarizes news media’s development trend that Microblogging has brought to. In newsand public opinion form, this paper not only analyses the formation condition ofMicroblogging public opinion field and its representation, but also analyses the potentialitythat Microblogging constructs public sphere and the uniqueness of Microblogging publicsphere. In news convergence form, this paper analyses the influence on convergencejournalism production mode by Microblogging from the development of participatoryjournalism and the confluences between Microblogging circle and professional media, andanalyses the characteristic of convergence journalism report mode and its enlightenment inMicroblogging environment. In news development strategy, this paper mainly analyses howto insure Microblogging’s normal operation and realize the full freedom of press from theaspects of media’s utilization over Microblogging, Government’s administration overMicroblogging and Microblogging’s self-regulate.