City Television Livelihood Of The People News Brand Column Of Sustainable Development Research

The livelihood of the people news, is a reflection of the life situation of the people,pay close attention to people’s livelihood, concerned about the public life of the news,from the broad sense belongs to social news. It reveals the social background andnational policy influence on people’s life, and closely related to people’s lives, can say,in today’s mass communication model of a new type of changes, it is most consistentwith the audience. However, with the development of journalism for people’s livelihood,for example, the livelihood of the people news topics, too vulgar, exaggerated claims toplease the audience, regardless of in relation to the social beneficial to the people’slivelihood and social development of the major issues. This article from abovebackground, researching city television livelihood of the people news brand column ofsustainable development.First of all, this paper expounds the television news of people s livelihood and theconcept, characteristics and development of domestic television news of people’slivelihood. Secondly, this article from the livelihood of the people news branding angle,elaborated the concept of brand, brand function and significance as well as the TVcolumns and the sustainable development of brand strategy and so on. Third, this paperanalyzes the city television livelihood of the people news brand column status, to thepeople’s livelihood news columns brand positioning and the requirement to make theirown interpretation, and the television livelihood of the people news brand column valueand influence; then the city television livelihood of the people news brand developmentpresent situation to make the analysis, and to Harbin" zero distance" of city TV stationas an example, points out the column of news about people’s livelihood problems anddeveloping space. The last chapter, this paper puts forward the city television livelihoodof the people news brand column strategy for sustainable development, pointed out thatthe livelihood of the people news to" public journalism " the transformation, and putsforward the livelihood of the people news content strategy and management strategy, inorder to promote the development of people’s livelihood news.