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The Design And Practice Of Jiangxi Unicom Channel Sales Management System

Posted on:2013-05-28Degree:MasterType:Thesis
Country:ChinaCandidate:X W XuFull Text:PDF
GTID:2248330374499335Subject:Software engineering
Abstract/Summary:PDF Full Text Request
Along with the telecommunication industry operators reorganization completed successfully, market competition went from simple mobile communication market competition into the whole business market competition, three operators each have an advantage in the competition, Unicom’s3G gets a good card, therefore, to strengthen its own channels and channel management, directly affecting the Unicom business as well as in the market competition. At the same time, use the channel to accelerate the development of telecommunication operation enterprises, expand market share, effect the implementation of low cost is fast and outspread" marketing strategy, plays an important role of guarantee and promote.Through the standard channels of information, arrange channel business development data, comparative analysis, selection and training of the mainstream channels of distribution. On one hand stimulate the channel sales enthusiasm to a maximum level, improve the ability to control the channel.On the other hand, protect Unicom self-interest to the maximum extent, grasp market trends.Channel sales management system is under construction of Jiangxi Unicom in order to adapt to the increasingly complex channel star rating, local channel organize business activities, to achieve channel overall control and refinement management.This paper focuses on the explaining of the following aspects of work: the first,Jiangxi Unicom channel sales management has carried on the demand analysis:confirmed the overall function of demand; divided the major functional modules of the system, and made it detailed; confirmed non functional requirements. Then second,Made a brief design to channel sales management system:Put forward the system of functional structure; discussed the system technical architecture; also made the system boundary clear;the next,Made a detailed design to Jiangxi Unicom channel management system:Designed the core data model; and made a detailed description of the three major functional modules scheme (contest business management, channel star rating, channel key business data display); designed the database table; At the same time,Made a test on Jiangxi channel management system:according to business needs write test cases, and summarize.This article system analysis of Jiangxi Unicom channel sales management main problems and how to solve the problem of train of thought, method, implementation of Jiangxi Unicom channel in the sales management of breakthrough. Star rating allows channels to enhance the overall strength of its own, and obtained the corresponding commission income, while China Unicom has also been a corresponding user and channel image, and greatly attract different network channel network to become Unicom exclusive channel; the contest business management makes links in implementing the policy to the conduit means more rich and flexible, at the same time channels and reasonable use of Unicom policy for business development, greatly enhance the sales and was awarded as the amount of award; channel report show is in channel sales do get professional exhibition, for the channel sales management and decision-making to provide strong safeguard.
Keywords/Search Tags:channel management, sales, needs analysis, designstar rating, business contest
PDF Full Text Request
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