Research Of P2P Media Marketing Strategy Of Sonala

With the rapid development of the P2P media, the habits of getting information for the forward consuming conduct has been totally changed. It changes also how we trust the goods and the services. The P2P media marketing was only used as some kind new channel for information, but with more and more application, the people found it quite different from the traditional media marketing, as there are three obviously points:self-organization, long tail, and People to people of multiply directions. Based on these three points we get the frame of P2P media marketing, including P2P media choices, information expanding, effective activities, virtual and real feel, and the information monitoring. The SOLANA choose its special frame of P2P media marketing to solve the problem of location. And with the analysis of the media data we can see the work was done very well, but after we analysis in more details and a brand survey, we found several problems that show the P2P media marketing of SOLANA is not perfect, such as no definitely virtual information targeting, and no completed marketing strategy. Then with the SWOT analysis, we can see clearly how to pursue the strategy, and with STP analysis, we get the optimized frame of P2P media marketing of SOLANA, with focus on such four points:virtual customers segments and targeting, the virtual and real effective activities mix, the virtual and real consuming feel mix, and the P2P and traditional media marketing mix.