TV Shopping Industry Development Of The Domestic

With the increasing number of media, Internet media grow, mobile TV, flat TV and other new media access, media resources into a surplus by the scarcity and limited advertising share is infinite cut, weak growth of many sources of media advertising and media towards the the direction of diversification has become a necessity. TV shopping channels operating in China is very good, but faces the policy environment, industry reputation, operational experience, and supporting the development of the industry challenges and constraints.This research line is to first analyze the TV shopping industry development status, according to TV shopping capital injection, operation mode, analysis of different types of TV shopping industry development, make our TV shopping development problems, including direct TV shopping location is not clear, credit is not high. Home TV shopping industry development problems, including high cost, regional restrictions, First, professional marketing model; Second, the marketing agency industry; third form of multi-channel TV shopping, and actively develop and use networks, mobile TV, PC terminal, newspapers, radio and in the various services within the carrier and platform to build three-dimensional mode of operation; Fourth, high-quality television shopping service. Proposed domestic TV shopping industry development strategy, one specification, including direct TV shopping industry standards and brand building; second is to improve the home TV shopping industry chain, including upstream of TV shopping industry, product selection, and television shopping channels for downstream industries in areas such as logistics, the TV shopping products, transmission, distribution, billing and other third-party professional organizations into the industry chain, to make the domestic industry of TV shopping.