The Value Chain Of TV Media’s Self-made Drama Research

With the invincible in " Ugly Invincible ","Go to the Meteor Shower","LockHeart Jade","The Tennis Prince" and so on the self-made drama hot screens, majorprovincial TV stations are aware of the self-made drama can help them from high-quality dramaresourcesscarce, expensive, and the plight of intense competition in the television media to stand.Compared to copyright, the need to spend money to buy the outsourcing drama, own the copyright,tailored-made drama can bring more economic benefits, create more value. At home and abroadhas been related research on the value chain and home-made drama based on a survey of the valuechain structure of the self-made drama based on the composition of the self-made drama of thetelevision media value chain, the formation, extension and integration of four The aspectsanalyzed and discussed.This paper argues that made television drama with other products, there are also activitiesconstitute the value chain by value creation. Self-made drama television media value chain on themiddle and lower reaches of the three value chains constitute the upstream value link to theself-made drama production produced, the middle reaches of the value of links to the home-madedrama publicity issue, upstream and downstream value chains, brand operations and derivativeproduct development Lord. The self-made drama television media value chain either through theinternal operation of the form can also be formed through an external expansion. The formation ofthe value chain of home-made drama must have certain conditions, such as the policy conditions,economic conditions and operating conditions.The self-made drama to achieve value added extension of the value chain. Self-made dramatelevision media value chain extension extension series, cross-media extension and cross-industryextension. Homemade play value chain extension of the premise from the originality of the script,the drama of influence and star appeal. The self-made drama to maximize the value of theeffective integration of the value chain, including vertical integration and horizontal integration.Self-made drama television media value chain integration to be related policies and systems,economic strength, the level of management and human resources conditions do support theeffective integration can be more perfect self-made drama television media value chain, creatingmore value and profit.