The Research On The Profit Model Of Self-made Drama Made By China Mainland TV Station

TV-made drama is a type of TV serial. In Mainland of China, TV-made drama and TV stations almost emerged and developed in the same period. As a kind of media product, TV-made serial have cultural identity and attributes of goods, and actively participate in market competition and financial gain. Especially in recent years, how to gain more profitable from TV-made drama gets people attention and its industry scale is also grow and develop through fierce competition in the market. A series of new phenomena come into scholars’eyes.Different in other TV shows that TV station purchase from other enterprise, TV-made drama has four major advantages in profit making. First, TV station connected to television viewers directly, which means a wealth of broadcast experience, with a closed motion to audience market naturally. Second, huge television group and television platform teams are an optimization and integration of resources from TV-made drama production to marketing, and reducing the cost of purchased drama. Third, television group plans TV-made drama from a whole point of view, then through its relatively complete industrial chain enterprises to make profit with multi-channel way. Fourth, TV station has property rights of TV-made drama, which is convenient to develop the follow-up value of TV-made drama. These advantages determine the TV-made play have special strategy in business ideas, profitability, earning models.In this paper, the main concentrate matter is the profit model of TV-made drama from Mainland of China. Based on the interpretation of TV-made drama and the analysis of its value chain, author takes recent years some representative TV-made drama of the Mainland of China for the study sample. After the study, author summarizes and construct three different profit models of our Mainland TV-made drama, which are“foundation profit model”,“custom-tailor profit model”,and“tree-shape profit model”. In further study, author analyses actual conditions, advantages and disadvantages in detail when three profit models were applied in daily life. At the end of the paper, by the use of some mature theoretical knowledge, author put forward some strategies for profit model operation from different levels. Through the combination analysis of theory and practice cases, the purpose of this thesis is to achieve better development for TV-made drama of television station and make maximizing profits.