China’s Internet Public Opinion To Guide Research

Internet public opinion expresses and spreads various emotions, attit udes and the sum of alternative opinions through the internet, With the booming development of China’s internet business, the network has become a hot place where different public opinions can meet. At present, China is in the key period of social transformation, the Internet public opinion faces all kinds of problems, which not only affects the healthy development of China’s online public opinion, also affects the democratization process in our country and social harmony as well as stability. It is our concern and the question we should think over on how to give effective guidance to its development.The emergence, dissemination and development of public opinion on network have been influenced by some factors, such as netizens, public affairs as well as various network carriers. The current flourishing growth of online public opinions in China has exerted both positive and negative effects on our social life.In the process of its development, the subject of China’s Internet public opinion transmission (Internet users) has faced a series of questions, such as an increase of releasing rumors phenomenon, the spread of irrational emotions, utilization by the foreign media, etc. According to those aspects, Internet public opinion can play the role of opinions’leaders, the role of the silent spiral among netizens and also enhance netizens’media literacy in order to give guidance to Internet users.China’s Internet public opinions are faced with various problems in the process of management, for instance, management loss, poor supervision, administrators’inhibition and blockage towards internet public opinions, etc. Therefore, we must guide the Internet public opinions in an active way, strengthen the system construction of the network media, legislation regulating the Internet public opinion contents, and also focus on the positive interaction between the traditional media and online media. Government departments should give full respect to it and actively guide the network public opinion and focus on the construction of the online media as well as the governments’official microblogging network which can assist public opinion in developing in a healthy environment.There are numerous problems China’s Internet public opinions have in the communication process, such as the information’s aliasing in the communication process, the spread of false information, the weakness of monitoring of network technology, the imperfection of combination of mainstream media and network media. In order to solve these problems, it is necessary to guide the network public opinion actively, promote the perfection of network real name system, pay attention to the correctness and openness of the information dissemination, emphasize the technical means of controlling and filtering, and strengthen the network construction and diversification of the mainstream media.