Brought To Return Customer Integral System Design And Implementation

With the further deepening of Chinese financial reform, the business ofcommercial banks has been developed rapidly. With gradually deepening understandingof financial products and services, domestic customers have more and more choice ofservice, which increase the competition between banks. Therefore, customer resources、service quality and internal management become three elements for the banks to surviveand develop.Based on the above problems and combined with the actual demands, Jiangxi ProvincialBranch carried out points reward for public customers marketing activities. The publiccustomer points reward program could increase the account settlement businesses ofexisting customers, the market rate all over the banks, the advantages of our banksettlement、technology and market competitiveness, customer awareness, loyalty andcontribution to our bank and the development speed of our bank assets, liabilities andfinancial services. The main contents of the thesis are:1、according to the inter-bank fiercely competition and the actual situation ofJiangxi Provincial Branch, analysis the necessity of public customer points rewardssystem;2、 comparison, analysis of different development methods、models and featuresand introduction of technical theory of public customer points reward system whichadopts the B/S mode and contracts JSP technology;3、through system analysis, overall and detail design to the various stages of coding,testing, ultimately realization of the public customer points reward system.The achievements of the research provide mew model and programmer to boost publiccustomer loyalty. The system has many advantages such as low-cost and high efficiencyand fills the requirements of the bank service quality.