The Design And Implementation Of The Public Customer Integral Reward System Of The Icbc Shanxi Branch

In today’s society, in the fierce competition in the service industry, if you want to stand out, in addition to meet the basic needs of customers, but also to provide more attractive to the customer service. Through the investigation of a consumer packaged goods, the results show that the satisfaction of a brand customers not permanently choose this brand of goods, quality and value of highly satisfied customers will mostly adhere to choose this brand. This shows that the company’s brand awareness is not the most important factor to attract customers, the service provided by the enterprise is good or bad is to attract customers and retain customers the most important conditions.Similarly, banks in order to enhance the performance, it is required to retain old customers and attract new customers. In order to do this, the bank must provide attractive services to its customers. In order to attract more customers, to provide customers with more quality services, we have put forward to the public customer integration system. The public client is in accordance with certain rules of integral integral, the customers of the bank’s contribution to quantify such as deposits, loans and the purchase of bank products, calculated as integral to the customer, the customer can use to redeem gift business or service.In order to facilitate the calculation of the public customer integration and management, we will design and develop a system for the public customer integration. The public customer integration system is mainly for bank staff, users can use the system to set the rules of integration, but also through the system to achieve the integration of the management of public customers and fast query. The number of customers in a large bank, each customer in the bank to buy the service is different, the integration is also different. Customers in the use of points, the integration will be a certain change, the bank staff also need to record it. The work is very complicated, if you do not use the computer, it is very prone to errors. The use of the public customer integration system to maintain the rights and interests of customers, but also simplifies the working process of the bank staff, so that the bank’s account of the public accounts of the statistical work more quickly, safe and reliable.From the current level of development of computer software, the design and development of the public customer integration reward system is completely feasible. In the development process, will use the classic MVC framework, that is, the model view controller structure code development[1]. This development will use Java EE to write a B/S architecture of the system. Java EE is Java enterprise application[2], is the use of web development of Java technology[3]. In the database, the Oracle database will be used. Oracle is now the world’s most popular relational database management system, its high efficiency, good reliability[4], used to design the public customer integration system database is very suitable. In this paper, we will introduce the research work of the public customer integral reward system in detail, and the whole process of the design and development.