The Research Of China Newspaper Group’s Fund Centralized Management Problem

Funds throughout the enterprise operation of each link, as the flow of blood, related to the survival and development of enterprises. The importance of capital, decided the capital management in enterprises financial management system in the key and core position. In recent years, Chinese enterprise group development trend obviously, fund management is to take seriously extensively, the management level is significantly improved, in order to accelerate the capital turnover, control the cost of funds, improve capital efficiency, reduce capital risk for the advantages of centralized management of funds has been more and more widely recognized and used in enterprise group. Along with our country market economy system is continuously perfect and culture system reform unceasing deepening, newspaper groups have emerged, the operation scale rapid expansion, involved in the areas of extensive expansion, capital and turnover increased substantially. However, by the formation of long-term management mechanism, management awareness and other factors, many newspaper group’s financial management level lagged behind the development speed and scale, especially in the management of funds, management style is very loose, or even a complete deletion of the survival and development of newspaper group, become fatal short board.This paper based on the theory of financial management, the funds centralized management method and mode analysis as a guide, introduced domestic and foreign capital centralized management of the relevant theories and research results, expounds the necessity of centralized management of funds and surplus and deficiency of funds transfers, to optimize the rational allocation of resources, saving the cost of capital, raise capital to run efficiency and the capital scale effect, play an important role, and further the fund centralized management pattern carries on the introduction and screening. In1on the basis of theoretical analysis, combined with the actual situation of part of spaper group, the newspaper group fund management of the status quo and lems are analyzed in depth, an antidote against the disease, a newspaper group tive capital focuses management recommendations, discussed the newspaper financial management improvement program, and from the establishment of settlement center, execute capital budget, improve the system the respect such as construction, detailed design, put forward the implementation of centralized management of funds specific newspaper group, a full range of ideas and measures.