On The Organic Integration Of Televosion Livelihood News And Public News

As the two current noteworthy news, television livelihood news and public news are faced with the development bottleneck for various reasons. After over excavation of television livelihood news, program cloned seriously, report content decided only by people, the choice of theme just as kneading"soft persimmon"and media intervening events progress, livelihood news has been changed into problem news. After public news, the current emerging news concept in the world, was introduced to China, the Chinese practice of public news soon revealed the foundation instability, its practical research being unable to keep pace with the rapid development. With the common attention of Television livelihood news and public news to people's living condition, informed right, discourse right of audience, talking platform, public news has a connotation advance in accurate audience relationship localization, the clear understanding of media responsibility, digging news deeper nature, all of wich makes their fusion be possible. A rational analysis of their fusion and exploring correct direction for futural development is a worthful research.This paper will investigate and research television livelihood news and public news in the news dissemination and social environment, analyzing their fusion deeply and systematically. This paper contains the preface, text and conclusion. Analyzes related concept of television livelihood news and public news, making theoretical foundation for paper discussion. Describes the inflexion point of television livelihood news and difficulties of localization of public news, discussing the fusion necessity of television livelihood news and public news. Analyzes their similarities and differences and advantages of public news, discussing the possibilitis of television livelihood news and public news. Describes the ways of fusion and practical value of television livelihood news and public news, making suggestion about fusion views at present , which is the focus and value of the research. summarizing that the organic fusion of television livelihood news and public news is a win-win and has strong practical significance. In other words, television livelihood news insists that people is the root, pays attention to state affairs with public eyes and livelihood with a humanistic spirit, gets qualitative breakthrough as carrier and be pleasured by people, which will sublimate livelihood value and make public news take root.