The Study On The Influence Of Networkcommunication On The Process Of Publicpolicy In China And Its Countermeasures

There are two meaningful aspects of the research on the influence of internet publicity on the effectiveness of public policy:theoretically, to research on the overlapping fields of public policy and internet publicity and expand the vision and sphere of the research on public policy; In practice, the topic has practical meaning for optimizing internet publicity and promoting the effectiveness of public policy. This paper is principally on the research of internet publicity and the effectiveness of public policy, and it includes four aspects:First, the analysis on the relativity of internet publicity and the effectiveness of public policy; Second, the present status of internet publicity and its challenges to public policy; Third, the analysis on the cause of the influence of internet publicity on the effectiveness of public policy; Fourth, how to optimize internet publicity and promote the effectiveness of public policy. The conclusion of the research is:internet publicity and public policy are interacting and influence each other. Eventually, internet publicity can be optimized through the following aspects to promote the effectiveness of public policy:1Increasing the quality and capability of the netizens.2Establishing modern policy internet information system, especially the mechanism of participation of citizens through internet in the process of formulating public policy and the mechanism of absorbing the public opinion on internet in the process of formulating public policy.3Standardizing and guiding the public opinion on internet. Establishing and perfecting monitoring system on public opinion on internet. Perfecting the mechanism of monitoring on internet.4Utilizing the internet to develop electronic government administration. Through above measures, the effectiveness of public policy will be finally promoted.