Research On Branding Of Television Activities

A television activity is an important content and method in the competition between media corporations. In the recent years, a television activity is becoming more and more popular, and became an irresistible phenomenon in the development of television industry. This essay will try to analyze it. Branding of television activity is not only the inevitable inclination of the construction requirement of television brand as a special television product, it is also the basic strategy for the activity to be outstanding in the severe competition today.There are 4 parts in this essay. Firstly the concept of television activity is brought out from two general aspects: internal function and external form. The second part summarized the current competition situation in television activities. The third part focused on the inter relationship between television activities and brands. The last part of the essay indicated the principle and method of the branding of television activities. The case of activities of SMG was also taken as an example and analyzed.