The Present And Future Research Of Network Spokesman

With the network public opinion intensified in recent years, lots of network spokesmen emerged throughout the country, and their presence affected the development direction of the public opinion in a certain extent. The network spokesmen whether to play their due roles really. They will to be cool down after the boom? What is future development of the network spokesman? These questions become gradually widespread public concern.On these issues, the article started by clarifying the background, definition, interpretation on communication theory of the network spokesman, then summarized the role orientation to the network spokesman, and compared them with the traditional spokesman.All of these lay the foundation for studying the status and prospects of network spokesman. In the Internet spokesman situation analysis of process, selected the macroscopic and microscopic angle. From the macroscopic angle, the establishment of network spokesman have experienced three stages, and concluded the existence situation and problems of network spokesman. In addition, from the micro perspective, with the platform in Fo shan of network spokesman for example, the article analyzed the use of various communication carrier and dealing with the representative cases to the network spokesman. After studying the present of network spokesman, the future development of network spokesman has been forecasted. The emergence of network spokesman conforms to the requirements of the development of internet era, with important progressive significance. However, we still need to reform and improve in many aspects to make the network spokesman go even farther. Such as the implementation of the range, the communication carrier, interaction with traditional media, assessment mechanisms,the handling of crisis and so on.