Research On The Formation Mechanism Of Network Public Opinion And The Guiding Strategy About Its Express

From a historical point of view, network public opinion has the characteristicsof life, it has a complete life-cycle, from sprout and grow to the dying process as awhole. In other words, you want a more comprehensive understanding of thenetwork, the need for scientific opinion to the public network lifecycle. Throughthe study of the current situation of the summarized research，I found that, whenthe hot spots are concentrated in the network of public opinion pros and cons aswell as explore it with the public policy-making and judicial, legislative studiesthe interaction between. And how about the network growth, as well as publicopinion which is some of the factors that contribute to a little clear,comprehensive system. This article focuses on the network of public opinionsprouting, growing up, then does a more in-depth analysis and a more effectivestrategy to induce regression of the network of public opinion.The first part describes the basic meaning of public opinion and the networkof public opinion."Public opinion" refers to a group of people for a considerablenumber of important issues to express complex preferences, Network publicopinion "refers to the network space from the groups of users view, ideas,attitudes, emotions and tendencies.“Network public opinion” has fourcharacteristics: The diffusibility, hypothesized, the polymerization and therepresentation, the four characteristics have decided its formidable influence andthe dissemination strength. The formation carrier of “network public opinion” ismainly divided into four kinds: Gateway website, network forum, abundant guest (including micro abundant guest) and public relations website, immediatecommunication facility. The emergence of these vectors has greatly acceleratedthe formation of networks of public opinion. The network of public opinion "to acertain extent contributed to the rise of the" network of civil society in China.In Part II I mainly analysed the network formation mechanism and influencingfactors of public opinion. Through by the “Yao jiaxin case” and so on the networkevents carries on the thorough analysis, and induces the generalized process whichthe network public opinion forms.Namely divides into “the subject stage”,“theargument stage”,“the polymerization stage”,“forms the stage” four steps. Thereare three reasons of the network pulic opinion forming: technical factor, socialfactor and psychological factor. The technology was the foundation, thetechnological innovation has brought the social life, the contact and the thinkingmode change, thus urged the network popularization to speed up, the networkapplication increased, in addition human’s intrinsic psychology demand function,the network public opinion formation has become the necessity.Part III focuses on that the network has brought positive and negative effectsto social life. The positive impact of the network of public opinion is mainlyreflected in three aspects:1) the network public opinion led to the awakening ofthe awareness of citizen participation;2) the network of public opinion hascontributed to raising the level of government decision-making;3) Networkpublic opinion contributed to the strengthening of the supervisory role of the"fourth media". The negative effects of the network of public opinion is alsoreflected in three aspects:1) social-class waterfall effect, it has provided theimpetus of the rampant proliferation network rumors spread and become anetwork, the main driving mechanism rumours;2) group polarization effects, it isthe cause of the objective reasons for opposing viewpoints;3) network, which is avery easy-to-right infringement of reputation. In Part4,the paper focuses on the rational expression of public opinionnetwork boot strategies. This is considered from three aspects: for the government,the government needed to be more proactive, first to strengthen the constructionof its own credibility, followed by timely information disclosure, again is tostrengthen legislation, guarantee citizens ’ right to freedom of expression and thereputation of not being any abuses; to the public media, the media must displayown fully public opinion guidance function, making more multiplication and thefriendly information platform; to the public, the public must strengthen the raisewhich the self-citizen realizes, raises own responsibility consciousness, the ethicalspirit diligently and the sense of participation.The fifth part is the conclusion of this article. Network public opinion camefrom the real life, formed in the Internet space, then in turn affects in real life,leading to reflection on and discussion of the whole society. The network publicopinion expression benignity must with the aid of the government, the publicmedia and the public three common strengths, A more inclusive society and amore relaxed and friendly atmosphere needed both the open and enlightenedgovernment, and also public the objectivity of the media and the value as much aspossible, you need to be more neutral citizens generally improve the quality andstrengthening.